For many years, Japanese tattoos were associated with the country’s criminal underworld. Despite the controversial history, Horiyoshi IIl’s clientele consists of members of the Yakuza (Japan’s mafia) and westerners alike. Horiyoshi views the body as a canvas and uses his platform to advocate and challenge the cultural stigma and discrimination of tattooed people in Japan.
Horiyoshi III continues to tattoo, publish books, and operate Japan’s only tattoo museum with his wife in Yokohama. His career is parallel to his character with a vision for Japanese tattooing interwoven with past, present, and future. Surrounded by mystique and built on tradition, craftsmanship and respect, Horiyoshi III embodies what it means to be a tattoo master.